With the Aesthetics market booming and an increasing number of new clinics opening, it’s vital to ensure your practice is designed to have maximum appeal. In an increasingly competitive market, how can you make your aesthetics clinic stand out?
A clinic with a lasting impression
As with anything in life, first impressions count and none more so than in the world of Aesthetics. When it comes to your clinic, your ideas about the clients you wish to attract will affect most of your design decisions. A premium clientele calls for a luxurious interior to reflect the standard of service and treatments on offer. But refits can be costly. Working with an experienced clinic design team from day one will help you realise your design goals within your given budget. A clinic interiors specialist will also ensure your new clinic is not only visually outstanding, but highly functional.
Create an inviting environment
Clinic design trends are far-removed from the traditional and stuffy or stark aesthetics of yesteryear. Current interiors are warm, comfortable and inviting, often incorporating natural materials and soothing colour palettes. The aim is to offer a ‘home from home’ feel to make visits as relaxing and pleasurable as possible. The use of comfortable seating, tactical lighting and the right flooring can make all the difference to the ambience of your clinic and to your perceived image.
Make sure you consider the needs of your clients – if they are professionals squeezing a visit into their hectic schedules, then a dedicated working area with laptop spaces, power sockets and wifi will be appreciated. Small touches can make a huge difference – art displays and fresh flowers provide an attractive focal point. Gourmet refreshments, enticing toiletries, relaxing soundtracks and eclectic reading material are all trappings of a well-appointed clinic. As well as outstanding treatments, it’s the little touches that are memorable and help build repeat custom and recommendations.
It’s also important to consider product displays within the clinic setting. To be most appealing, products should be displayed at eye-level, in well-lit, open displays where clients can pick up and read the packaging. Bespoke cabinetry can really showcase your product ranges and promote sales.
Up to date technology
Touch screen check in systems are commonplace nowadays and allow your clients to check in without having to wait for a receptionist. Digital displays in the waiting area will help keep your clients informed and entertained. In addition to power sockets, strategically placed USB ports are a nice touch.
The design of your treatment areas will depend on whether your clinic offers surgical procedures or purely non-invasive treatments. Working with a design and build agency who are practised in the medical and aesthetics fields will help you to maximise the use of space in a design-led way whilst ensuring all work meets CQC (Care Quality Commission) regulations. Unlike other design & build companies who may lack experience in fitting out medical clinics, Apollo Interiors have extensive experience in the medical and luxury interiors markets.