Each year interior designers wait expectantly for the announcement of Pantone’s latest Colour of the Year.
Last year’s colour was a vibrant shade of periwinkle blue called Very Peri – a joyous, hopeful colour to mark the world emerging after the pandemic.
This year’s colour is even brighter! Viva Magenta is inspired by one of the brightest hues found in nature – Cochineal.
(If you’re familiar with the name, cochineal used to be a commonly used food colouring. Although natural, it is made from the bodies of South American crushed insects, which has led to it being phased out of many foodstuffs).
Viva Magenta has been selected because it is ‘powerful’ and ’empowering’. In the words of Pantone: ‘It is a color that is audacious, full of wit and inclusive of all.’
It’s certainly not a subtle shade! It will be interesting to see how many colour schemes feature this new shade in 2023…
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