THE ETHOS: RW Perio is a specialist private practice dedicated to the treatment of periodontal diseases in a comfortable and caring environment. Our aim is to assist every patient to achieve and maintain optimal gum health.
Dr Reena Wadia – Principal; Nil Patel – Operations Director; Marta Kushmaro – Hygienist; Jacqueline Daunt – Hygienist; Caroline Mercer – Hygienist; Sorina Panaitescu – Hygienist; Sayeda Aktar – Head Dental Nurse; Tamkine Hederzada – Dental Nurse; Sinchana Lakshmish – Dental Nurse; Jasmin Nissa Shaw – Brand Lead; Alison Iles – Patient Care Coordinator; Louise Horsham – Patient Care Coordinator; Lisa Eden – Patient Care Coordinator
RW Perio was established in 2017 as a specialist periodontal referral clinic. Our first home was on Wimpole Street, London, where we ran the clinic two days a week with just three team members. A year later we relocated down the road to Lister House. Since then, the team has steadily grown to become a team of 13, operating six days a week. After three years, we were ready to establish our dream clinic on Harley Street.
The new RW Perio clinic is located in a Grade-II listed building in the prestigious location of Harley Street in London. The Howard de Walden building was refurbished shortly before the build and provides stunning period details from the ornate staircase to the leaded windows.
The build was carried out by specialist dental fit out company, Apollo Interiors, who we chose because of their expertise in clinic interiors. We all worked closely together as a team to ensure the end result was just as we had envisaged. The build had an eight-week timeline and, despite challenges from COVID and the delay of materials due to Brexit, the project was completed on time. Apollo Interiors’ implementation of strict COVID rules on site enabled the build team to stay safe whilst working hard to achieve the deadline.
Our new clinic consists of a reception area, two treatment rooms, a decon room, staff room and a seminar room for all Perio School activities.
Thanks to Apollo’s expert management, the project ran to schedule despite its challenges. The fact that the building is listed meant every aspect of the design required listed building consent. We had to ensure every cable and pipe was installed without compromising the fabric of the building. Photographic and video evidence had to be provided to Westminster Council for final sign off, which we achieved in December 2020.
When it came to the internal infrastructure, we’re fortunate that Nil, our Operations Director, is an AV expert and was able to take a lead in the decision-making. We’re the proud owners of state-of-the-art electrical and mechanical systems which enable us to control pretty much everything at the touch of button – from doors and blinds, to screens and even individual light bulbs – all from a tablet or phone.
Our dental equipment installation was designed and fitted by Amit Patel of Confident Healthcare. Both dental chairs have chair-mounted X-rays and the new seminar room features compressed air outlets for an interactive learning experience – a fantastic benefit for our students.
All rooms feature comfort cooling and heating via air conditioning units and both treatment rooms have been fitted with new ventilation systems, making them completely COVID-compliant.
Every room in our practice is completely bespoke and we planned every inch of the storage and cabinetry ourselves. The whole project has been very much a labour of love.
Our patients are largely referred by dental professionals, but we do also see direct patients. Our key focus is word-of-mouth. We want to ensure every single referrer and patient has an excellent experience with us. Social media is integral to our marketing strategy, particularly Instagram, where we have managed to build a considerable following. We post a variety of content regularly to keep people engaged. It’s been great to take our followers on the journey with us, from initial planning stages of the build to completion of our new clinic, via photos and videos.
I’m over the moon with the results and so grateful for everyone’s support. It’s been an amazing achievement for all involved. When reflecting back, I can say that this was most certainly the biggest project I’ve ever done in my life – and I’m so excited to see the RW Perio brand grow.
Design & Build Company: Apollo Interiors
Dental equipment: Confident Healthcare
Practice Management System: Software of Excellence
Website developer: Digimax