We originally set up Orchard Orthodontics in East Croydon in 2005. Since then, we’ve gone from strength to strength and expanded into our latest clinic in Brixton.
Why did you choose to work with Apollo Interiors?
We’d been recommended Apollo Interiors as a design and build company by others in the industry – they have a great track record with dental fit outs. We couldn’t fault the Apollo team – they were professional and a pleasure to work with from start to finish.
What was your aim for the new clinic?
With our new practice, we wanted to create a welcoming, state-of-the-art clinic for our clients that was a step above your average practice: a practice that would work as seamlessly for our clinicians as it would for our patients. As soon as we saw the property, we fell in love with it. Based within a multi-million pound development on Brixton Hill, the prominent position and structure (we have fantastic triple aspect floor-to-ceiling windows which bring in so much light) were perfect for what we had in mind.
Our location next to the Lambeth Civic Centre also means there are excellent public transport links – Brixton tube is just a three minute walk away. In fact, according to the PTAL (Public Transport Access Level) index, the clinic achieves one of the highest possible accessibility scores for reaching a destination easily by public transport.
What was the thought process behind the design?
We worked alongside architect Alan Tate to create the best design for patient flow. There are six sound-proof surgeries with pocket doors to maximise space, all with easy access to the decon room. Alongside these, we installed three treatment coordination rooms. Air-conditioning runs throughout and the premises has full disabled access as well as a dedicated disabled parking bay.
We invested in latest technologies including iTero scanners, digital DPT and ceph machines plus 3D solutions to print retainers and aligners. Medical histories and patient consent are captured on tablets to improve efficiency and reduce environmental impact.
The clinic was developed with sustainability and staff wellbeing in mind. Cycle racks and a staff shower encourage cycling to work and the staff room looks out on to a garden to help the team relax during their breaks.
The design scheme itself centres around natural stone and wood. The white walls let the natural materials speak for themselves and the flooring and bespoke reception desk have hints of walnut to complement the walnut doors fitted throughout. Finishing touches, such as a chandelier which matches the shape of our logo, really help bring the scheme together.
What was your biggest challenge?
Having found the ideal premises, our biggest hurdle was then procuring them. A1 permission had originally been granted for use as a coffee shop or retail unit. We were up against some strong competition and had to build a really convincing case to change the minds of, firstly, the landlord and then the planning department, to grant us the change of use.
In the end, our passion, established business model and excellent reputation won out, helped by the fact we were to be the only orthodontic practice in the borough commissioned by the NHS.
How did you find the experience of creating a new clinic?
I put a lot of myself into designing a practical clinic which would be supremely functional as well as look fantastic. I’m delighted to say that with the support of the Apollo team, we’ve not only achieved this but completed it in less time than expected. The whole fit out from start to finish only took six weeks. Apollo’s Dave Grimshaw, our project manager, really met our vision and ensured their team delivered on every aspect and always with a smile. He took all the stress out of the project.
What feedback have you received so far?
So far, it’s been overwhelmingly positive. We have had many local dentists and patients express how happy they are with the practice and the service.
020 3973 9335